Foody Bag is a Perth-based food waste reduction firm that plans to launch its mobile app before the end of the month. Stuart Kidd, the company's creator, has twenty years of experience in digital consulting and app development. His former employment includes British, Australian, and Canadian telecom companies and banks. He is also the founder of other startups, including Everythere and the technology accelerator Profound.
The potential market for food waste reduction
Offering bakers and patisseries a platform to sell potentially discarded food for a discount isn't exactly a novel concept. For instance, Karma performs the same function as Too Good to Go without the randomization, offering a platform for purchasing random discounted food in several European and US nations. Olio, an Australian company, takes things a step further by enabling even homes to sell extra food on their website.
The competition in Perth for platforms to reduce food waste is fascinating. Perth is not where Bring Me Home is active. Only Olio, Y Waste, Food Bank, and OzHarvest are left. The last two are nonprofit organisations, and Y Waste is associated with Food Bank.
Commercial platforms for the reduction of food waste essentially provide enterprises with two services:
- Promoting the sale of food
- Information on food excess.
While the latter enables firms to fix wasteful manufacturing, the former enables them to notify customers that they are making changes to inefficient pricing.
Feeding the demand
Stuart Kidd, a Perth software developer, argues that large food shops must do more to avoid food waste. Some individuals are exhausted by the amount of trash that retailers place everyday in dumpsters. The large merchants claim to be collaborating with OzHarvest, Second Bite, and Food Bank, yet their donations hardly touch the surface of what is being discarded, according to Stuart.
Food prices are growing rapidly, and an increasing number of parents are searching for "dumpster diving." Stuart launched Foody Bag a year ago, a food waste organisation that redistributes food leftovers from Perth companies to the general public via an app.
With other food waste applications, stores estimate how much food will be wasted the following day. If the next day is extremely busy, the food waste apps cancel the order, resulting in unsatisfied clients. Foody Bag is distinct because sellers only list their remaining inventory in the afternoon, and those things are allotted to clients when they place orders via the app. Individuals may also use the app to donate food from their own pantry or refrigerator.
FoodWise, a nationwide campaign against food waste, reports that around 18% of all food purchased in Australia is abandoned, with up to 70% of the lost food being perfectly edible. Stuart notes that his network will also facilitate the donation of large quantities of food to those in need via dumpster divers. In essence, the function will create a food superhighway for those in need who want food immediately and can pick it up locally.