When you were growing up, you might have wondered aloud if we will have flying cars in the next two decades. Well, 20 years later, here you are, watching everyone hype up the metaverse and food companies planning to launch virtual food and drink restaurant services in the future. Doesn't it remind you of a movie where everyone decided to get surrogates for themselves, which were controlled by the people through some futuristic device?
Well, this might not be it, but it is surely close to it. Ever since the announcement of the metaverse, many companies have begun adapting to the new situation, just like food companies that have started their journey towards the metaverse by becoming a part of the Web3 ecosystem by filing trademark applications for the non-fungible tokens and the Metaverse. This opens the door to a whole new reality and the opportunity for these companies to market their products. If this topic interests you, then keep on reading because here, you'll get to know about all the food companies that have filed for their trademarks.
Robin/Pexels | Food is going virtual; when do you plan to go to the metaverse too?
What Is Metaverse?
Before diving into the number of food companies and their trademarks, let's talk about the metaverse and what it exactly is. Generally, the metaverse is defined as the hypothetical iteration of the internet being the universal, immersive, and single virtual world, which would be developed with the help of virtual reality, and augmented reality headsets. The main goal of the metaverse is to focus on building a social connection. The users of the metaverse will traverse into a virtual world that mimics the real physical world with the help of virtual reality, social media, digital currency, and AI.
Eugene/Pexels | Interesting, isn't it? Soon the metaverse will be the only world you’ll know
Food Companies Applying For Trademark
Mike Kondoudis, a licensed trademark attorney, recently tweeted that Kraft Foods Group has filed a trademark for the iconic wiener mobile, which is shaped like a hot dog on 12th October. The company is expanding its reach to the metaverse through NFTs, virtual goods, digital tokens, virtual food, drinks, and restaurants. The application also suggests that Kraft Foods groups hope to operate a virtual restaurant while simultaneously providing virtual goods for home delivery in the virtual and the real world.
Thisisengineeering/Pexels | Kraft Foods Group is ready to enter the metaverse.
If you think this is all, then hold on! In-N-Out burgers also marked their place in the metaverse by applying for the trademark. The burger brand plans to launch an online retail store, which would provide virtual goods like food, beverages, and merchandise of the In-N-Out brand. Del Monte Foods followed up with 8 trademark applications for all of the brands that come under the umbrella of Del Monte. Now, the company plans to create not only NFTs but also NFT-backed media, an online virtual marketplace, virtual goods, and restaurants.
There you have it, it's the future of food companies in the metaverse.
