Pepsi took the beverage and food industry by surprise when it launched the Pepsi Colachup. With its partnership with the Culinary Institute of America Consulting, Pepsi Colachup promises to be the must-have condiment of the summer.
Along with this innovative product, Pepsi’s marketing strategies have overtaken the industry, providing customers with exciting promotions and partnerships.
Currie Engel/ Time | Colachup was made with help from the Culinary Institute of America.
Importance of the Fourth of July for Food and Beverage Sales
The Fourth of July holiday period is known to have high sales for the food and beverage industries. With cookouts, family gatherings, and events taking place across the country, this time of year is crucial for sales and promotions for companies.
Background on Culinary Institute of America Consulting Partnership
The Culinary Institute of America (CIA) has an impressive reputation in the culinary world as the world's premier culinary college. CIA Consulting, a college division that provides innovative and creative solutions for the food service business, partnered with Pepsi to create the Pepsi Colachup.
This condiment combines the iconic taste of Pepsi with the traditional flavor of ketchup, making it a unique addition to any barbecue or food event.
PepsiCo/ Unsplash | This marks the first time a condiment has been infused with Pepsi flavors
Pepsi Colachup Promotion
Pepsi has launched a promotion to promote the new Colachup condiment that provides customers with a 20-ounce Pepsi product after purchasing hot dogs with Pepsi. Customers can upload photos of their receipts through simple instructions while choosing a payment option.
This strategy not only drives sales for Pepsi but it also provides a new taste experience for customers. This promotion emphasizes the importance of experimentation with food and beverage pairings while incentivizing customers to try Pepsi’s new product.
Joey Chestnut as an Influencer
Joey Chestnut, a world record holder for competitive eating, is the perfect influencer for Pepsi Colachup’s campaign called #BetterWithPepsi. Chestnut’s involvement with this campaign emphasizes Pepsi Colachup with more than just hot dogs but also its compatibility with burgers, pizzas, and other beloved foods. Joey Chestnut’s record-breaking eating habits and Pepsi’s product create a unique and memorable campaign experience.
Isha Sharma/ India Times | The Pepsi Colachup combines Pepsi Zero Sugar with classic ketchup
Bad Bunny and the Summer Brand Campaign
Puerto Rican artist Bad Bunny is the face of Pepsi’s summer brand campaign, which has not only included traditional advertising methods but also promos with the Apple Music streaming platform. This summer campaign aims to appeal to younger audiences and provide a refreshing twist to Pepsi’s brand image while tapping into the cultural nightlife of summer.
Conclusion
Pepsi Colachup and other campaigns that Pepsi has launched for this summer season demonstrate the company’s ever-increasing focus on innovation and adaptation. Pepsi’s partnership with CIA Consulting provides customers with exciting new products, and Pepsi’s promotion strategies provide consumers with incentives to try new tastes.
Joey Chestnut and Bad Bunny’s involvement in different campaigns also provides associations with new audiences and excites consumers. Overall, Pepsi’s continued relevance in the beverage industry comes from reinventing its brand image through innovative and engaging campaigns, leading the industry into the future.
