It seems that foodies are determined to discover novel, fascinating ways to experiment with items they already know and love since a common thread running across these favorite trends is the idea of reimagining classics. Cook-along videos on TikTok will keep growing in popularity in 2023 as viewers' desire to imitate or put their own spin on recipes or culinary trends grows.
Let's see what else is in store for foodie TikTokers for 2023.
What's Going Down?
People continue to want novel things in their meals as well as items that are good for making videos and sharing with friends. However, despite increased demand, restaurants are having trouble managing rising food costs and ongoing labor shortages. They are cutting down on the size of their menus and quantities, and (sometimes) only selling takeout during certain hours.
According to OpenTable CEO Debby Soo, "Dining is back; we've seen it." Even in potentially chaotic situations, we maintain a positive outlook on eating. Reviewing year-end restaurant projection reports shows a number of recurring trends, including the growth of "entertainment," a surge in popularity for Latin American food and non-alcoholic beverages, and the birth of the baffling culinary movement known as chaos cuisine.
According to the National Restaurant Association's 2023 Culinary Forecast, it is a component of the "taste tourism" trend, which encourages customers to "expand their palates with distinctly global meals." Hot sauces like sriracha, ganjang (Korean soy sauce), and guajillo chili sauce are on the upswing, according to the association.
What To Expect In 2023
In the era of hybrid working, Mondays are often restaurant night since they are seen as "an extension of the weekend," according to Soo. Beyond the customary guacamole-making procedure, expect more ostentatious tabletop experiences. The Caesar salad is transformed into an artfully synchronized cheese and lettuce-slicing spectacle at hotspots like Miller & Lux in San Francisco. The popularity of Hawaiian food is growing, as are eateries serving food from various parts of South and Latin America. There is a huge demand for charcuterie platters, gourmet bar snacks, and loaded fries in flavors like Ghost Pepper and Hot Honey.
TikTok - which is gradually dislodging Instagram and Facebook as the preferred social network for people to decide where to dine - is driving an arms race to develop video-friendly cuisine. According to Datassential's Mike Kostyo, "the pulled cheeses, the drippings of the sauce, the poured beverages, and the table preparations are all vital." People "want there to be activity, not simply this static photo of a dish against a gorgeous backdrop," he added. BentoBox, a restaurant technology supplier, claims that TikTok "is becoming the marketing channel businesses can't ignore" even if search engines are still the most popular method for customers to find new restaurants.
According to Delish, veggie spaghetti, dates, kelp, canned salmon, and solitary dining will be the hottest trends in 2023. Flatbread sandwiches, CBD desserts, internationally influenced salads, and espresso martinis have all been approved by the National Restaurant Association. A few of the "hot" lists also include fine dining, steakhouses, and participatory cuisines like Korean BBQ and hibachi.