In a world where talk show hosts and tv stars can turn into the president of the most powerful state in the world, anything and everything is possible. Now, a cat food brand has decided to launch a pop-up shop - for humans! Making your name in New York’s crowd is a difficult task but this cat brand is testing its luck in the field of culinary endeavors after great success with its feline customers. The brand, Fancy Feast, is initiating an out-of-the-box concept for a pop-up shop at 632 Hudson Street between Jane and Horatio Streets.
Meet Gatto Bianco
This new pop-up shop is called “Gatto Bianco,” which translates to the white cat. This restaurant plans to start on the 11th of August and will close the very next day, the 12th of August. Customers only get the privilege of four reservations for an evening and they start at 6:30 pm. The reservations will only be for 2 people at a time. The guests have to be 21 years old or above.
A Secret Marketing Plan?
When the news about the pop-up shop broke out, fans assumed that the cat food brand was looking to test cat food on humans, but that is not what this pop-up was about! There is no substantial connection between a cat food brand and starting a restaurant. However, anything is possible in this world! In the official press release, the company announced that the dishes that will be served at the Gatto Bianco are inspired by Fancy Feast Medleys, which is the brand’s recently launched recipe. This step was set as a tribute to Italian cuisine but it makes you wonder whether this is part of a marketing campaign for their upcoming product.
What You’ll Be Served At Gatto Bianco
Not sure if it is a complex and elaborate plan to promote the product to the cat parents, but this is going to be a proper eatery with a menu that was developed by the in-house chef, Amanda Hassner, while collaborating with Cesare Casella. In a wordy yet simple statement, Hassner explains the meaning behind the whole concept. She begins by stating that food has the ultimate power to connect us and take us to places. She also mentioned that the ideology behind Gatto Bianco was to help the cat owners understand how their cats perceive food in a Fancy Feast way.
So, if you have a cat and want to join in on the fun, you can check out this pop-up shop, which is open for only two days and only has only a few reservations open! Given the kind of menu they’ve selected, it sounds like there are going to be a lot of people who will be in the line for a reservation at Gatto Bianco.
If you were in New York, would you take a chance to eat at a pop-up that is launched by a cat food brand, or would you pass the opportunity?