The Cheesecake Factory Is Launching A Loyalty Program

By the Ami Ciccone

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August 20, 2021

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Food

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Lots of restaurants across the United States have great loyalty programs. Now, the Cheesecake Factory will launch its own unique loyalty program! Get ready for great rewards and prizes...

New Tactic For The Cheesecake Factory

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The Cheesecake Factory is stepping up its marketing game, and a new loyalty program will play a huge part as the company moves forward. The president of The Cheesecake Factory Inc., David Gordon, revealed the exciting news in the most recent investor call. According to the boss himself, this loyalty program is all about the fans, giving them the chance to win exclusive opportunities and experiences. It is all part of the company's plan to try and become more "fun," while remaining as commercial as ever.

"With the strength of our sales performance, we have shifted our marketing for The Cheesecake Factory restaurants primarily back to brand-based messaging to raise the profile of The Cheesecake Factory brand," the company wrote in a statement to Fox Business. "Pre-COVID we were evaluating upgrades and enhancements to our marketing and technology platform, including the potential launch of a rewards program to drive our next generation marketing strategy," the statement read. "The success we had driving sales and frequency through targeted campaigns during COVID reinforced our view that now is the right time to move forward with these initiatives."

Want to sign up for the Cheesecake Factory Loyalty Program? Well, read on to find out how!

The Importance Of Loyalty Program

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Are you excited to become a Cheesecake Factory insider? Sadly, you'll need to wait a little bit longer. However, don't worry too much! The program will debut later this year. "We completed a significant amount of consumer research to develop a program that is on-brand for The Cheesecake Factory and our guests, and we are targeting a launch next year," a spokesperson said. "We plan to migrate our email database to a more robust CRM system to work hand-in-hand with the rewards program as well. In the interim, we are also revamping our website to transition to a more commerce-forward platform to deliver a better guest experience, with the goal of driving lifts in conversion rates and average order value for online ordering."

While the company wants to become more profitable, it already had a great year. Since people have started to return to restaurants, Cheesecake Factory has seen its sales increase by 10%. It seems people really missed the restaurant! Meanwhile, at a time when other businesses are losing staff, the company remains strong. In fact, people love working at the restaurant! It seems like Gordon has been doing a fantastic job!