Kraft Is Starting a Mac & Cheese Club

By the Ami Ciccone

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November 8, 2021

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Food

Kraft

Over the years, Kraft has done a lot to make Marconi & Cheese one of the biggest brands in the world. From Easy Mac and new flavors to shapes based on the biggest movies and shows, they have done it all. Now, Kraft will launch an official Mac & Cheese Club - that's right! Of course, the club comes with plenty of awesome benefits...

Kraft Opens The Mac & Cheese Club

Kraft

Are you a massive Macaroni & Cheese fan? Well, you will certainly want to sign up for the new KRAFTFLVRS CLUB from Kraft. What's KRAFTFLVRS CLUB? Its an exclusive club that gives mac and cheese fan access to merchandise and advanaced previews of new Macaroni & Cheese tastes and looks. Kraft recently announced that it will launch a Flavor Boost line in 2022 with three limited-edition flavors: ranch, pizza, and buffalo sauce. However, club members will have a chance to try the new flavors before everyone else!

Those who are interested can sign up for a FLVRS CLUB account on KraftFlvrs.com. Once a member, you can pick up the new flavors. The website states that buffalo will launch for club members on Monday, Oct. 25. Meanwhile, the ranch and pizza flavors will become available on Thursday, Oct. 28 and Tuesday, Nov. 2, respectively.

Kraft will release more information about the "Flavor Boosts drops" on social media. "We know die-hard fans of KRAFT Macaroni & Cheese Dinner are always excited by new ways to enjoy a comforting bowl of our iconic mac & cheese," said Kraft Heinz’s marketing activation lead Maya McDonald. "The FLVRS Club is for those fans willing to expand their mac & cheese horizons with these limited-edition packets that bring flavors we love to our favorite comfort food."

There are even more reasons to join the FLVRS CLUB...

Limited-Edition Gifts For KRAFTFLVRS CLUB Members

Kraft

Members of Kraft's newest club will also receive limited-edition merchandise. The members can also have themed merchandise shipped to their door, including things like buffalo sports jerseys, pizza vinyl jackets, and ranch plush hoodies. Of course, some will wonder if that many adults will sign up for this club, just to try new flavors of Kraft Mac & Cheese and earn some free merch. However, given the social media response, the answer is a resounding "yes!"

Meanwhile, Kraft has certainly done a fantastic job of ramping up its Mac & Cheese brand over the past year. In case you missed it, in January, the company released a small number of pink candy-flavored mac and cheese boxes for Valentine’s Day. That's right! Just a little while later, the company decided to team up with viral ice cream maker Van Leeuwen for a limited edition mac and cheese ice cream that took off online. In fact, Van Leeuwen and Kraft did another sale of the ice cream in August.