Pop-Tarts
Let's face it: people do some weird stuff with their Pop-Tarts. While most of us toast them, freeze them, or eat them plain, others add them to desserts and parfaits or turn them into cake pops! However, a recent social media trend might be the strangest of all: butter on Pop-Tarts. That's right! Now, it's become an official pairing, with the pastry company releasing an official butter...
Butter On Pop-Tarts?
Banner Butter/Instagram
A few years ago, actress, singer, and model Jessica Simpson told the world that she loved buttered Pop-Tars while pregnant. Since that admission, many people have hopped on the train with her. Now, buttering the famous pastries have become something of a social media trend! Now, thanks to the delicious craze, the company has partnered with Banner Butter to create something new and exciting. For those who don't know, Banner Butter is a Georgia-based craft butter company with a stellar product.
What's the new product? A Pop-Tarts Butter Kit, of course! The kit features the best-selling pastries for the company - Frosted Brown Sugar Cinnamon, Frosted Strawberry, and Frosted Chocolate Fudge - and six different kinds of butter from Banner Butter's Head Churner. The six incredible butter flavors include Cinnamon, Cardamom and Ginger, Strawberry, Chocolate, Sea Salt, Honey Habanero, and even Balsamic Fig and Caramelized Onion.
Don't know what to pair with what? Well, each Pop-Tarts Butter Kit will also come with a handy guide with suggested pairings. But more adventurous eaters can mix and match whatever sounds excellent to them. Read on to find out how to get your hand on one of these incredible kits...
Get Your Hands On A Kit
Banner Butter
"It's thrilling to hear how passionate some Pop-Tarts fans are about topping our toaster pastries with butter — they're taking their Pop-Tarts love to a new level," said Sarah Reinecke, senior director of marketing, portable, wholesome snacks at Kellogg Company, in an official press release. "We wanted to deliver a crave-worthy kit that makes it even easier to toast up the sweet, salt and buttery combo of their wildest Pop-Tarts dreams, and we can't wait to see how they mix and match with Banner Butters."
Meanwhile, Banner Butter also feels excited about the collaboration. "We're always churning up new butter flavors that deliver big on taste. When Pop-Tarts came to us asking if we'd partner with them to create the ultimate Pop-Tarts and butter pairings, we jumped at the chance," said Andrew McBath, co-founder of Banner Butter. "From Spicy Honey Habanero butter atop Frosted Chocolate Fudge to savory Balsamic Fig and Caramelized Onion on Frosted Strawberry Pop-Tarts, we're confident fans will see for themselves how butter makes everything better, but especially their favorite toaster pastries."
Want one of these amazing Pop-Tarts x Butter Kits? Well, you will not find it in stores! At noon Eastern on Tuesday, November 16, Banner Butter will release the kits online on their official website. While the kits come in at $25, don't worry, it's a lot of pastries and butter. On November 9, the Pop-Tarts Twitter told fans they should "save the date." We are sure they are going to - and we can't wait to see the reviews of the kits. It sounds delicious!
Sources: Food Beast, Cision/PR Newswire, The Takeout
